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It’s a mixed bag of responses that we got from all the designers that we spoke to on the last day of BFW. While some new designers who bagged a few local consignment orders were content as they did not expect more and gave us a guarded reply with lots of off the record and in between line remarks on the last day. Others were not so subtle. Bhumika and Hiral, Zubin Vakil, Neelam Ashley were all very vocal with the media on the dismal service, response and almost nil buyer presence at BFW. Yash Vardhan from Delhi who was put up at the Ottera had to change hotels in a day as the hospitality management was nil. He was not particularly happy with the models as well or with the fact that there were no rehearsals before the show.
Jai and Parvesh were livid before the start of the show and were almost about to pull out after seeing the way the models were draped and sent out on the ramp. As Jai says, “We were given different sizes for the models and not only that, the choreographer of our show who discussed the look and was given references for the whole show backed out at the last minute. Forget rehearsals, they did not even have a fittings session.” Parvesh adds in, “We tried to salvage the situation by trying to do the draping ourselves in the last minute but obviously with the heavy pieces that we have in the collection it was impossible to re-do the draping which was done by ill trained back stage assistants in a few seconds on models who’s walks were even worse on the ramp. “Even though a lot of the younger designers were debutants at this fashion week they all knew what it took to put a good show together the first of it being models, Tejas Gandhi from Kolkata was hassled with the set of confused models that he was given for his show, “Along with designing I train models in Kolkata for shows and I was pretty disappointed that I got at this ‘Fashion Week’. He also had a lot to say about the basic refreshment arrangements, “No one in the hotel has a clue I thought this was supposed to be a five star hotel. Lunch/Dinner were always an embarrassing argument for us every time.”
When we spoke to S. Mahajan on both buyers and models he commented, “It’s been good and I think we have out up a great show.” But when we pressed him for names of a few buyers who were present there or a figure he said. “I do not know this is the first week and I am sure it will pick up but I do not have any names or figures on me right now.” On the mixed bag of clothes that were showcased he said, “We had not given any particular brief to the designers. As this is the first edition we told them to get their best collection.” “We are trying to target the IT crowd the upper middle class with this fashion week by offering them affordable fashion.” (Wonder if they have heard about the recession, layoffs in the IT sector and the two hour drive from the city for ‘local’ middle class crowd?). A well known designer who had been invited to show at the BFW and had been given ‘the royal treatment’ said, “I do not consider Bangalore a fashion market and I do not think anyone here has the fashion sense to wear my clothes. I came because I was invited. That’s it.”
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